Tag Archives: marketing

The Ultimate Guide to Managing Email Affiliate Campaigns

Email marketing can be as complex or as simple as needed. Understanding the different variables within your campaign; when and where to place offers, how to price, creative requirements, CAN-SPAM requirements, as well as how to track, analyze and optimize is necessary for a successful

‘Twas Two Weeks Before Christmas

By popular demand (and better late than never), ‘Twas Two Weeks Before Christmas by Warren Corpus (originally published by ADBUMb on December 8, 2004) Twas two weeks before Christmas, I’d just smashed my mouse Pissed off at my listing I found on Spamhaus. My emails

Ten Essential Things Your Cyber Monday Checklist

Last year, Cyber Monday made history. December 2, 2013 saw the largest online spend in U.S. history. This year, online shopping sales for Cyber Monday are projected to easily exceed last year’s total of nearly $2.3 billion dollars. With the flood gates swinging wide for

25 Buzzwords that Should Really go Away

Last week we looked at the Eleven Commandments of Content Marketing. Included in that list, was the advice to ‘Speak Human’ and avoid overused buzzwords. I like that one. In honor of Rule #4, here are 25 of our most hated buzzwords and corporate phrases.

What is HitPath?

If you have ever found yourself at a party trying to answer the “where are you from?”, “where do you live?”, and “what do you do?”, you may know that the first two are no-brainers, but the third is not always as easy. HitPath answers

Surviving the Show: 101

I’ve been on my flight for 15 minutes. Left LaGuardia with an on-time departure and the flight crew has informed us it’s safe to use our electronic devices. I have survived Affiliate Summit East and Leads Con neatly intact. So long New York. See ya

Don’t Get Mad, Get Even.

As my call with the tech support department of my ISP rolled over the one-hour mark last night, and I recounted my issue to a third support person, it became clear that there would not be a resolution. Recurring on a monthly basis, almost like