Last year, Cyber Monday made history. December 2, 2013 saw the largest online spend in U.S. history. This year, online shopping sales for Cyber Monday are projected to easily exceed last year’s total of nearly $2.3 billion dollars. With the flood gates swinging wide for
Last week we looked at the Eleven Commandments of Content Marketing. Included in that list, was the advice to ‘Speak Human’ and avoid overused buzzwords. I like that one. In honor of Rule #4, here are 25 of our most hated buzzwords and corporate phrases.
There has been a lot of talk about Content Marketing lately. What is it? And what are the benefits and the challenges of producing it? In an effort to really educate myself on this topic, I’ve looked at info across a variety of sources: blogs,
Check out what a great time everyone had in New York at ASE 2014!
As my call with the tech support department of my ISP rolled over the one-hour mark last night, and I recounted my issue to a third support person, it became clear that there would not be a resolution. Recurring on a monthly basis, almost like
Today began the first day of Canada’s new Anti-Spam laws (CASL). While it has been ramping up for a few months, there has not been a huge amount of discussion about it; and considering the aggressive and serious nature of the CASL, I find that
When I was asked to write an introduction to our new blog, I thought it would take me ten minutes , tops… cut to me, 20 minutes later, staring at the blinking cursor – unsure where to start. It would probably be best to tell
Are You Part of the Solution? Or Part of the Problem? There has been an elephant in the room with the Digital Advertising Industry for some time now. Recently, the conversation around online traffic fraud has grown from a whisper to a shout – to
Performance Marketing gains considerable traction this year as a marketing channel. When marketing budgets shrink, Performance Marketing becomes an attractive choice for brands or marketers, due largely to its results-oriented pay model; posing the question, ”What is the real value of online performance marketing?” Forrester Research has
Having Traffic Is Half the Battle, HITPATH® CO-FOUNDER and CEO SAM PROKOP Tells us why SIZE DOES MATTER Knowing the device that originates your traffic is no longer optional, but essential, if you want to maintain proper conversions! We have moved into an age