Last year, Cyber Monday made history. December 2, 2013 saw the largest online spend in U.S. history. This year, online shopping sales for Cyber Monday are projected to easily exceed last year’s total of nearly $2.3 billion dollars. With the flood gates swinging wide for
There has been a lot of talk about Content Marketing lately. What is it? And what are the benefits and the challenges of producing it? In an effort to really educate myself on this topic, I’ve looked at info across a variety of sources: blogs,
If you have ever found yourself at a party trying to answer the “where are you from?”, “where do you live?”, and “what do you do?”, you may know that the first two are no-brainers, but the third is not always as easy. HitPath answers
Performance Enhancing SubIDs If you are reading the HitPath blog right now, the odds are great that you have a high level understanding of affiliate marketing subIDs and how they work. In fact, it’s entirely possible that you invented the concept of subIDs for tracking,
Check out what a great time everyone had in New York at ASE 2014! FacebookLinkedinTwitteremail
I’ve been on my flight for 15 minutes. Left LaGuardia with an on-time departure and the flight crew has informed us it’s safe to use our electronic devices. I have survived Affiliate Summit East and Leads Con neatly intact. So long New York. See ya
Today began the first day of Canada’s new Anti-Spam laws (CASL). While it has been ramping up for a few months, there has not been a huge amount of discussion about it; and considering the aggressive and serious nature of the CASL, I find that
When I was asked to write an introduction to our new blog, I thought it would take me ten minutes , tops… cut to me, 20 minutes later, staring at the blinking cursor – unsure where to start. It would probably be best to tell
Are You Part of the Solution? Or Part of the Problem? There has been an elephant in the room with the Digital Advertising Industry for some time now. Recently, the conversation around online traffic fraud has grown from a whisper to a shout – to
Performance Marketing gains considerable traction this year as a marketing channel. When marketing budgets shrink, Performance Marketing becomes an attractive choice for brands or marketers, due largely to its results-oriented pay model; posing the question, ”What is the real value of online performance marketing?” Forrester Research has
