written by Enza Iannopollo, Senior Analyst at Forrester Happy third birthday to the European Union’s General Data Protection Regulation (GDPR), which came into enforcement on May 25, 2018. Despite its teeth, with data protection authorities (DPAs) able to fine companies up to 4% of their
It’s May 25, 2018 – GDPR is finally upon us! As consumers, we’ve been bombarded with pop-ups on Facebook, Google, Yahoo! – and have received emails from retailers, news sites, and anyone who collects consumer data. And as marketers, most of us have spent countless
Today began the first day of Canada’s new Anti-Spam laws (CASL). While it has been ramping up for a few months, there has not been a huge amount of discussion about it; and considering the aggressive and serious nature of the CASL, I find that
When I was asked to write an introduction to our new blog, I thought it would take me ten minutes , tops… cut to me, 20 minutes later, staring at the blinking cursor – unsure where to start. It would probably be best to tell
We are at a stage in our industry, in our culture, in our existence as a society, where the collection of personal consumer data – once regarded as sacred – has become a simple expectation for participating in our high tech world. As consumers increasingly
Are You Part of the Solution? Or Part of the Problem? There has been an elephant in the room with the Digital Advertising Industry for some time now. Recently, the conversation around online traffic fraud has grown from a whisper to a shout – to
Performance Marketing gains considerable traction this year as a marketing channel. When marketing budgets shrink, Performance Marketing becomes an attractive choice for brands or marketers, due largely to its results-oriented pay model; posing the question, ”What is the real value of online performance marketing?” Forrester Research has
Having Traffic Is Half the Battle, HITPATH® CO-FOUNDER and CEO SAM PROKOP Tells us why SIZE DOES MATTER Knowing the device that originates your traffic is no longer optional, but essential, if you want to maintain proper conversions! We have moved into an age
