Earlier this month, the HitPath Masters Conference took place at the historic Royal Sonesta Hotel in New Orleans, Louisiana. The annual event is an opportunity for clients and prospects, industry leaders, and the HitPath team to learn from each other, swap ideas, discuss hot topics, network, and
Second City. The Windy City. Home of the Cubs. Chi-town. Home of Oprah, Obama, and Ditka. Whatever you want to call it, it’s Chicago. And it’s also home of the Internet Retail Conference & Exhibition. The IRCE, the world’s largest e-commerce show, takes place next
The year was 1999, and I was working for Verio (now NTT), a Tier 1 network provider, and I was selling high-speed bandwidth – business-level access to the worldwide Internet. Back in 1999, the United States only had a handful of NAPs (network access points)
Have you ever considered using technology for performance marketing? Were you confused about which one to use? If you make the wrong choice about the technology you use, then it could cause your performance marketing campaign to have unwanted results. If you want to
Last year, Cyber Monday made history. December 2, 2013 saw the largest online spend in U.S. history. This year, online shopping sales for Cyber Monday are projected to easily exceed last year’s total of nearly $2.3 billion dollars. With the flood gates swinging wide for
Last week we looked at the Eleven Commandments of Content Marketing. Included in that list, was the advice to ‘Speak Human’ and avoid overused buzzwords. I like that one. In honor of Rule #4, here are 25 of our most hated buzzwords and corporate phrases.
There has been a lot of talk about Content Marketing lately. What is it? And what are the benefits and the challenges of producing it? In an effort to really educate myself on this topic, I’ve looked at info across a variety of sources: blogs,
If you have ever found yourself at a party trying to answer the “where are you from?”, “where do you live?”, and “what do you do?”, you may know that the first two are no-brainers, but the third is not always as easy. HitPath answers
Performance Enhancing SubIDs If you are reading the HitPath blog right now, the odds are great that you have a high level understanding of affiliate marketing subIDs and how they work. In fact, it’s entirely possible that you invented the concept of subIDs for tracking,
Check out what a great time everyone had in New York at ASE 2014!