Category Archives: Marketing

Best Practices for Welcome Emails

by Sharon Bellis from the Ongage blog The point at which your subscribers sign-up to hear more from you is arguably one of the most important points in their journey. It’s the point at which they’re possibly most-engaged with your brand – they’ve consciously given you

How to Fight the Rise of Fake Influencers

Originally from PACEDM  The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with inauthentic audiences. Brands are pouring their marketing funds into influencer collaborations which are broadcast to bot accounts, rather

Introducing the new HitPath 1-Click Reporting Extension

Affiliates and Network owners alike are now able to keep an eye on the performance of their accounts without the need to log into their network or affiliate  interfaces.  Version 2.0, now available for both Firefox and Chrome, has been completely re-engineered and optimized for

To Our Clients Affected by Hurricane Michael

As Hurricane Michael makes landfall, the entire team at HitPath hopes that our clients in the affected areas will remain safe as they evacuate and perhaps prepare to run their businesses remotely. We know first-hand, having evacuated for Katrina, the disruption that this will create

The Ultimate Guide to Managing Email Affiliate Campaigns

Email marketing can be as complex or as simple as needed. Understanding the different variables within your campaign; when and where to place offers, how to price, creative requirements, CAN-SPAM requirements, as well as how to track, analyze and optimize is necessary for a successful

Happy GDPR Day!

It’s May 25, 2018 – GDPR is finally upon us!  As consumers, we’ve been bombarded with pop-ups on Facebook, Google, Yahoo! – and have received emails from retailers, news sites, and anyone who collects consumer data.  And as marketers, most of us have spent countless