Originally from PACEDM The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with inauthentic audiences. Brands are pouring their marketing funds into influencer collaborations which are broadcast to bot accounts, rather
Earlier this month, the HitPath Masters Conference took place at the historic Royal Sonesta Hotel in New Orleans, Louisiana. The annual event is an opportunity for clients and prospects, industry leaders, and the HitPath team to learn from each other, swap ideas, discuss hot topics, network, and
Today began the first day of Canada’s new Anti-Spam laws (CASL). While it has been ramping up for a few months, there has not been a huge amount of discussion about it; and considering the aggressive and serious nature of the CASL, I find that
We are at a stage in our industry, in our culture, in our existence as a society, where the collection of personal consumer data – once regarded as sacred – has become a simple expectation for participating in our high tech world. As consumers increasingly
Are You Part of the Solution? Or Part of the Problem? There has been an elephant in the room with the Digital Advertising Industry for some time now. Recently, the conversation around online traffic fraud has grown from a whisper to a shout – to
Performance Marketing gains considerable traction this year as a marketing channel. When marketing budgets shrink, Performance Marketing becomes an attractive choice for brands or marketers, due largely to its results-oriented pay model; posing the question, ”What is the real value of online performance marketing?” Forrester Research has
