written by Enza Iannopollo, Senior Analyst at Forrester Happy third birthday to the European Union’s General Data Protection Regulation (GDPR), which came into enforcement on May 25, 2018. Despite its teeth, with data protection authorities (DPAs) able to fine companies up to 4% of their
By popular demand (and better late than never), ‘Twas Two Weeks Before Christmas by Warren Corpus (originally published by ADBUMb on December 8, 2004) Twas two weeks before Christmas, I’d just smashed my mouse Pissed off at my listing I found on Spamhaus. My emails
originally published by Safia A. Anand on the Advertising Law Blog (www.olshanlaw.com) Following the enactment of the European Union’s General Data Protection Regulation (“GDPR”), which went into effect on May 25, 2018, California has signed the California Consumer Privacy Act of 2018 (CCPA) into law, which will
Email marketing can be as complex or as simple as needed. Understanding the different variables within your campaign; when and where to place offers, how to price, creative requirements, CAN-SPAM requirements, as well as how to track, analyze and optimize is necessary for a successful
from Evan Weber of Experience Advertising Hey everyone! I hope you had a really nice 2017 and are ready to crush it in 2018 with your affiliate marketing and online marketing projects. The “New Year” brings a whole flood of potential circumstances and issues
Earlier this month, the HitPath Masters Conference took place at the historic Royal Sonesta Hotel in New Orleans, Louisiana. The annual event is an opportunity for clients and prospects, industry leaders, and the HitPath team to learn from each other, swap ideas, discuss hot topics, network, and
Performance Enhancing SubIDs If you are reading the HitPath blog right now, the odds are great that you have a high level understanding of affiliate marketing subIDs and how they work. In fact, it’s entirely possible that you invented the concept of subIDs for tracking,
See You at the HitPath Masters Conference! Andrew Davis, author of Brandscaping shares his excitement over the HitPath Masters Conference here! FacebookLinkedinTwitteremail
We are at a stage in our industry, in our culture, in our existence as a society, where the collection of personal consumer data – once regarded as sacred – has become a simple expectation for participating in our high tech world. As consumers increasingly
