written by Enza Iannopollo, Senior Analyst at Forrester Happy third birthday to the European Union’s General Data Protection Regulation (GDPR), which came into enforcement on May 25, 2018. Despite its teeth, with data protection authorities (DPAs) able to fine companies up to 4% of their
Email marketing can be as complex or as simple as needed. Understanding the different variables within your campaign; when and where to place offers, how to price, creative requirements, CAN-SPAM requirements, as well as how to track, analyze and optimize is necessary for a successful
It’s May 25, 2018 – GDPR is finally upon us! As consumers, we’ve been bombarded with pop-ups on Facebook, Google, Yahoo! – and have received emails from retailers, news sites, and anyone who collects consumer data. And as marketers, most of us have spent countless
We here at HitPath know and love data – and we are excited to announce that we have made major updates to our Reporting API to allow both you and your affiliates to easily and more efficiently access the data you need to manage and
Earlier this month, the HitPath Masters Conference took place at the historic Royal Sonesta Hotel in New Orleans, Louisiana. The annual event is an opportunity for clients and prospects, industry leaders, and the HitPath team to learn from each other, swap ideas, discuss hot topics, network, and
Over the past six months, I have been hearing a great deal of buzz in mainstream advertising circles about the switch from traditional media buying to programmatic. However, talk is cheap. It often takes years to bridge the gap between “the hot new thing” in
We are at a stage in our industry, in our culture, in our existence as a society, where the collection of personal consumer data – once regarded as sacred – has become a simple expectation for participating in our high tech world. As consumers increasingly
