Category Archives: Channels

The 3rd Anniversary of GDPR

written by Enza Iannopollo, Senior Analyst at Forrester Happy third birthday to the European Union’s General Data Protection Regulation (GDPR), which came into enforcement on May 25, 2018. Despite its teeth, with data protection authorities (DPAs) able to fine companies up to 4% of their

HitPath is back on the road!

HitPath is excited to hit the show circuit again, especially as things are getting back to normal.  Let’s meet to discuss your tracking and attribution needs! HitPath is exhibiting at Affiliate Grand Slam at the Dubai Expo on March 25 & 26th – meet with

Meet with HitPath in Las Vegas

Starting next weekend, HitPath will be exhibiting and attending three events in Las Vegas – be sure to catch up with Warren, Sam, and Ava at one of these events: We’ll be attending MailCon on Sunday, January 26th.  MailCon is the conference for Email Marketing and

How to Fight the Rise of Fake Influencers

Originally from PACEDM  The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with inauthentic audiences. Brands are pouring their marketing funds into influencer collaborations which are broadcast to bot accounts, rather