written by Enza Iannopollo, Senior Analyst at Forrester Happy third birthday to the European Union’s General Data Protection Regulation (GDPR), which came into enforcement on May 25, 2018. Despite its teeth, with data protection authorities (DPAs) able to fine companies up to 4% of their
It’s Independence Day weekend in the United States of America, commemorating its 244th birthday. This year’s will be unlike any other however, with many fireworks celebrations canceled, many beaches closed, and people discouraged from the normal social gatherings we’re all accustomed to on the Fourth
Originally from PACEDM The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with inauthentic audiences. Brands are pouring their marketing funds into influencer collaborations which are broadcast to bot accounts, rather
originally published by Safia A. Anand on the Advertising Law Blog (www.olshanlaw.com) Following the enactment of the European Union’s General Data Protection Regulation (“GDPR”), which went into effect on May 25, 2018, California has signed the California Consumer Privacy Act of 2018 (CCPA) into law, which will
Case Study: AdReady, a division of CPXi Subject: Chris Carnacchio, Vice President of Media Buying and Optimization Location: Headquartered in New York with offices locations across the US, Europe and Asia AdReady, a division of CPXi, chooses HitPath for always-on support and real-time performance tracking
