Last week we looked at the Eleven Commandments of Content Marketing. Included in that list, was the advice to ‘Speak Human’ and avoid overused buzzwords. I like that one. In honor of Rule #4, here are 25 of our most hated buzzwords and corporate phrases. Which ones would you like to see retired?!

25 Buzzwords that Should Really go Away

1. Calibrate Expectations
2. Holistic Approach
3. Gain Some Efficiencies
4. Bandwidth (to describe someone’s workload)
5. Circle Back
6. Synergy
7. Paradigm Shift
8. Leverage (The verb. The noun is just fine)
9. Brand Evangelist (It was cute the first time I read it, but just that first time.)
10. Deep-dive
11. Drill-down
12. Freemium
13. Thought Leadership
14. Monetize
15. Seamless
16. Value Proposition
17. User-centric
18. Customer facing
19. Disconnect (The noun this time)
20. Learnings
21. Wheelhouse
22. Growth Initiatives
23. Spearhead
24. Customer Focused Growth (what other kind of growth… )
25. Cascade, and Bubble up. Not to be confused with Boil it Down or Baked-in.

Facebook

Linkedin

Twitter

email