by Sharon Bellis from the Ongage blog The point at which your subscribers sign-up to hear more from you is arguably one of the most important points in their journey. It’s the point at which they’re possibly most-engaged with your brand – they’ve consciously given you
Originally from PACEDM The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with inauthentic audiences. Brands are pouring their marketing funds into influencer collaborations which are broadcast to bot accounts, rather
Hurricane Dorian is an unprecedented storm – the strongest in modern history. With Dorian threatening the Southeast U.S., the entire team at HitPath hopes that our clients in the affected areas will remain safe as they evacuate and perhaps prepare to run their businesses remotely.
Over the next week, HitPath will be exhibiting and attending three events in New York City – be sure to catch up with Warren and Fabi at one of these events: We’ll be attending MailCon on Saturday, August 10th. MailCon is the conference for Email Marketing
by Sharon Beilis (from the Ongage blog) A spamtrap is something used by ISPs (Internet Service Providers) to identify and filter-out spam emailers. They take the form of email addresses, that the ISPs know shouldn’t be receiving emails. How do spamtraps work? When an email
originally published by Safia A. Anand on the Advertising Law Blog (www.olshanlaw.com) Following the enactment of the European Union’s General Data Protection Regulation (“GDPR”), which went into effect on May 25, 2018, California has signed the California Consumer Privacy Act of 2018 (CCPA) into law, which will
In this week’s episode, Shawn speaks with Warren Corpus of HitPath. Shawn wanted to learn more about the real Warren, so he asked him a variety of questions he figured Warren had not been asked in previous interviews. They discussed: Eating the “hottest ramen in
As we see the damage and devastation from the wildfires in California, we want our clients to know that we are here to support you. We are offering free Managed Services to those disrupted by the California wildfires – available immediately and until you have
Affiliates and Network owners alike are now able to keep an eye on the performance of their accounts without the need to log into their network or affiliate interfaces. Version 2.0, now available for both Firefox and Chrome, has been completely re-engineered and optimized for
As Hurricane Michael makes landfall, the entire team at HitPath hopes that our clients in the affected areas will remain safe as they evacuate and perhaps prepare to run their businesses remotely. We know first-hand, having evacuated for Katrina, the disruption that this will create