Tag Archives: performance marketing

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Affiliate Summit East 2017

Every July, thousands of people make an annual trek to their favorite summer destination.  No, not Florida with its beaches, palm trees, and Mickey Mouse, but New York – concrete jungle where dreams are made of – and home of Affiliate Summit East. Affiliate Summit

Ten Essential Things Your Cyber Monday Checklist

Last year, Cyber Monday made history. December 2, 2013 saw the largest online spend in U.S. history. This year, online shopping sales for Cyber Monday are projected to easily exceed last year’s total of nearly $2.3 billion dollars. With the flood gates swinging wide for

What is HitPath?

If you have ever found yourself at a party trying to answer the “where are you from?”, “where do you live?”, and “what do you do?”, you may know that the first two are no-brainers, but the third is not always as easy. HitPath answers

Ever Wondered What a ‘SubID’ Is?

Performance Enhancing SubIDs If you are reading the HitPath blog right now, the odds are great that you have a high level understanding of affiliate marketing subIDs and how they work. In fact, it’s entirely possible that you invented the concept of subIDs for tracking,

Surviving the Show: 101

I’ve been on my flight for 15 minutes. Left LaGuardia with an on-time departure and the flight crew has informed us it’s safe to use our electronic devices. I have survived Affiliate Summit East and Leads Con neatly intact. So long New York. See ya

Don’t Get Mad, Get Even.

As my call with the tech support department of my ISP rolled over the one-hour mark last night, and I recounted my issue to a third support person, it became clear that there would not be a resolution. Recurring on a monthly basis, almost like