Category Archives: Blogs

The Ultimate Guide to Managing Email Affiliate Campaigns

Email marketing can be as complex or as simple as needed. Understanding the different variables within your campaign; when and where to place offers, how to price, creative requirements, CAN-SPAM requirements, as well as how to track, analyze and optimize is necessary for a successful

Happy GDPR Day!

It’s May 25, 2018 – GDPR is finally upon us!  As consumers, we’ve been bombarded with pop-ups on Facebook, Google, Yahoo! – and have received emails from retailers, news sites, and anyone who collects consumer data.  And as marketers, most of us have spent countless

‘Twas Two Weeks Before Christmas

By popular demand (and better late than never), ‘Twas Two Weeks Before Christmas by Warren Corpus (originally published by ADBUMb on December 8, 2004) Twas two weeks before Christmas, I’d just smashed my mouse Pissed off at my listing I found on Spamhaus. My emails

HitPath Masters Conference

Earlier this month, the HitPath Masters Conference took place at the historic Royal Sonesta Hotel in New Orleans, Louisiana.  The annual event is an opportunity for clients and prospects, industry leaders, and the HitPath team to learn from each other, swap ideas, discuss hot topics, network, and

Don’t Get Mad, Get Even.

As my call with the tech support department of my ISP rolled over the one-hour mark last night, and I recounted my issue to a third support person, it became clear that there would not be a resolution. Recurring on a monthly basis, almost like