Category Archives: Channels

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Affiliate Summit East 2017

Every July, thousands of people make an annual trek to their favorite summer destination.  No, not Florida with its beaches, palm trees, and Mickey Mouse, but New York – concrete jungle where dreams are made of – and home of Affiliate Summit East. Affiliate Summit

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‘Twas Two Weeks Before Christmas

By popular demand (and better late than never), ‘Twas Two Weeks Before Christmas by Warren Corpus (originally published by ADBUMb on December 8, 2004) Twas two weeks before Christmas, I’d just smashed my mouse Pissed off at my listing I found on Spamhaus. My emails

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HitPath Masters Conference

Earlier this month, the HitPath Masters Conference took place at the historic Royal Sonesta Hotel in New Orleans, Louisiana.  The annual event is an opportunity for clients and prospects, industry leaders, and the HitPath team to learn from each other, swap ideas, discuss hot topics, network, and

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Theresa Farmer Guest on Smarter Chaos’ Podcast

  Have you ever considered using technology for performance marketing? Were you confused about which one to use? If you make the wrong choice about the technology you use, then it could cause your performance marketing campaign to have unwanted results. If you want to

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Ten Essential Things Your Cyber Monday Checklist

Last year, Cyber Monday made history. December 2, 2013 saw the largest online spend in U.S. history. This year, online shopping sales for Cyber Monday are projected to easily exceed last year’s total of nearly $2.3 billion dollars. With the flood gates swinging wide for

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25 Buzzwords that Should Really go Away

Last week we looked at the Eleven Commandments of Content Marketing. Included in that list, was the advice to ‘Speak Human’ and avoid overused buzzwords. I like that one. In honor of Rule #4, here are 25 of our most hated buzzwords and corporate phrases.