Affiliate Summit East 2016

Affiliate Summit East 2016 took place at the Marriott Marquis in New York City from July 31st to August 2nd.  Affiliate Summit is the premier conference for affiliate marketing, bringing over 6000 attendees to each show.  Each summer in New York and each winter in


‘Twas Two Weeks Before Christmas

By popular demand (and better late than never), ‘Twas Two Weeks Before Christmas by Warren Corpus (originally published by ADBUMb on December 8, 2004) Twas two weeks before Christmas, I’d just smashed my mouse Pissed off at my listing I found on Spamhaus. My emails


CPXi Case Study

Case Study: AdReady, a division of CPXi Subject: Chris Carnacchio, Vice President of Media Buying and Optimization Location: Headquartered in New York with offices locations across the US, Europe and Asia AdReady, a division of CPXi, chooses HitPath for always-on support and real-time performance tracking


HitPath Masters Conference

Earlier this month, the HitPath Masters Conference took place at the historic Royal Sonesta Hotel in New Orleans, Louisiana.  The annual event is an opportunity for clients and prospects, industry leaders, and the HitPath team to learn from each other, swap ideas, discuss hot topics, network, and


IRCE Takes Over Chicago

Second City.  The Windy City.  Home of the Cubs.  Chi-town.  Home of Oprah, Obama, and Ditka.  Whatever you want to call it, it’s Chicago.  And it’s also home of the Internet Retail Conference & Exhibition. The IRCE, the world’s largest e-commerce show, takes place next


Theresa Farmer Guest on Smarter Chaos’ Podcast

  Have you ever considered using technology for performance marketing? Were you confused about which one to use? If you make the wrong choice about the technology you use, then it could cause your performance marketing campaign to have unwanted results. If you want to


Ten Essential Things Your Cyber Monday Checklist

Last year, Cyber Monday made history. December 2, 2013 saw the largest online spend in U.S. history. This year, online shopping sales for Cyber Monday are projected to easily exceed last year’s total of nearly $2.3 billion dollars. With the flood gates swinging wide for